Consumption of
media
Primary media:
you chose to do something for example going to the cinemas. Primary media
demands close attention and concentration from audience.
Secondary media:
provides a background audience who are doing something else at the same time
for example texting while listening to the radio or watching TV.
Tertiary media:
media being around you however it might not be noticeable straight away. For
example adverts on the bus. Tertiary media is when you’re unaware of your
engagement with the media.
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