Audience Theories
Consumption of media
Primary media: you chose to do something for example going to the cinemas. Primary media demands close attention and concentration from audience.
Secondary media: provides a background audience who are doing something else at the same time for example texting while listening to the radio or watching TV.
Tertiary media: media being around you however it might not be noticeable straight away. For example adverts on the bus. Tertiary media is when you’re unaware of your engagement with the media.
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